Upton Sinclair’s 1934 run for governor of California inspired a cult(laphamsquarterly.org)
Oh wow, so that's where that Jacobin cover came from. I thought it was way over the top when I saw it, but now it seems fun and tasteful since it's a reference.
The "Inquiring Cameraman" conducts interviews with Californians prior to the gubernatorial election of November 6, 1934. Voters state their opinions on candidates Upton Sinclair, Frank Merriam, and Raymond L. Haight.:
Not so far removed from the responses you'd get asking voters who they plan to vote for in 2020.